Would you like to learn some highly effective digital marketing strategies? But first of all, what is “digital marketing”? Some people believe it’s a different form of internet marketing, but in truth, it’s actually the same thing. These days people come up with all different kinds of terms to re-describe the same thing. Digital marketing is the same thing – people are just trying to profit off of a different wording of the same topic.I’m sure you’ve probably also heard the terms: “inbound marketing”, “influencer marketing”, “outbound marketing”, and etc. But all of those are the same concepts of internet marketing strategies that have been already tested and proven to work. These people are just now figuring this stuff out. So digital marketing is just internet marketing. And also, some people get it confused with eBook marketing.If you’ve ever heard of someone say “digital download”, that means that a product will be available for you to download immediately after you order. This is called a “digital product”. This is not digital marketing in its full form. Digital marketing is just a familiar term that people interchangeably use to describe tactics for promoting your products on the internet. With that out of the way, would you finally like to learn some highly effective digital marketing strategies?I want to go over a few concepts that will allow you to soar past your competitors and get you the increased traffic, sales, and profits that you are looking for. These tactics are easy to use and implement, and are simple ways that you can improve everything that you’re doing within a short period of time. Let’s take a look at the first strategy that you can use to improve your digital marketing efforts:1) Guest blog postsIt doesn’t matter what industry or niche that you operate in. With guest blog posts, you can stand out and position yourself as the “go to person” in your niche for whatever you do. You will stand out as the authority and the expert that people will instantly think of whenever your line of work comes to mind. This is essential to know, because credibility is everything online, and standing out as the obvious expert is a crucial step in gaining more new sales.So I guess you’re wondering what guest blog posts are huh? It’s okay if you don’t know. A guest blog post is simply a lengthy and informative blog post about something that you’re knowledgeable about. The blog that you submit your guest blog post to should be in your niche, and shouldn’t be a rival competitor of yours. Do you know why this is such a highly effective strategy?Usually high traffic and famous blogs in your niche will have a high readership. This means TONS of free promotion for you and your website – should your information be good – and should the blog owner request that you send more blog posts. If you can get a partnership where the blog owers wants to exclusively collaborate with you because you offer great content, this could be an endless supply of free traffic for you.Plus, you have to think about the syndication that this will get you also on social media. The more blogs you post on, and the awesome job that you do, the more your reputation will increase, and the more you will become an expert on your subject. Soon people will be coming to you, looking for more of your great information that they can use in their lives. Here’s another highly effective digital marketing strategy that you can do:2) Viral eBook marketingViral eBook marketing can do wonders for your website traffic and your business. Imagine writing a free eBook about a topic in your niche, and having it available for download on your website. You can put your website link(s) all over it, and tell the readers that they can offer it for free on their website (as a form of free content), and that they should pass it around to their friends and colleagues.This can be an amazing free traffic tool for you. The more people who download it will have the ability to use it for themselves, offer it for free, and recommend it to others. Soon with enough people downloading your free eBook, it can take off on its own and be a major traffic tool for you without you doing a thing. As long as the content is good and it benefits people, offer it on your website and let it do its thing.You will want to include your homepage link inside of it, your affiliate program link, a link to your blog or articles page, and a link to a page that has your products or services on it. That way while people are reading through your book, they will have the chance to click through to your site multiple times and potentially sign up for one of your offers. This can be a big deal.Not only that, you can submit it to the free eBook directories. eBook directories store your eBook for people to read, download, and use for promotional content on their site. Plus on some eBook directories, they require a direct link – thus giving you a high quality and relevant backlink to your site. This is digital marketing 101, and once you put it into use, you’ll see how well it can work for your business.These are 2 highly effective digital marketing strategies that you can use to improve your traffic, sales and profits right away. There are many more techniques that you can use to boost your sales for your website, but these 2 alone can put you over and above your competitors. The biggest thing to understand is that it takes repetitive efforts, and daily work to make any digital marketing strategy work. You don’t get results and make money if you’re lazy. So keep that in mind. Good luck!
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Travel Planning? Currency Exchange? Here’s How Not to Get Ripped Off
If you are planning on doing some International travel, you’ll be faced with converting dollars to the local currency. I’m going to show you some traps and pitfalls you may encounter, and then I’ll give you a few helpful tips that could make your travel go very smoothly.When I first started traveling, it was always a hassle to go to my bank a month or so before departure and get a bundle of cash converted to my destination’s local currency. The alternative was to convert a few hundred dollars at the airport “Foreign Exchange” booths. I came to find out that it was not only dangerous to carry large blocks of cash, it was also unnecessary.Along the way I discovered that Las Vegas didn’t have a lock on “One-Armed Bandits”!Scam ArtistsI can not emphasize too much that the world out there is ready, willing, and able to scam you ferociously. Money scams abound. Some are right there in plain sight.Let’s talk first about the “uncommon scams”.You’re traveling through, say, a park near the Louvre in Paris, when someone comes up to you with a sob story in broken English and a bundle of local cash. He/she needs dollars for ‘something’ and he/she’s willing to give you a fantastic exchange rate to get it. You bite. Money changes hands. They leave. You open the bundle and Surprise!!! It’s a stack of newsprint with a real bill on the top and bottom.GOTCHA!Bank-O-MatThe second ‘legitimate scam’ is waiting on the corner for you: it’s a stand-alone ATM machine. It might even say “Friendly Bank-O-Mat”. Believe me, friends, it’s anything but. The hidden fees that little darlin’ will extract will make Bonnie and Clyde proud! Don’t do it!!!Currency ExchangeThe third, which is more of a rip-off than a scam, in my book, is the “Foreign Currency Exchanges” places. They’re legitimate businesses, but since they are businesses, the have to charge a fee for their services. Even though they say “No commission,” They are still pulling money from your pocket.Bank ATMMy suggestion? Go to a bank ATM. It will cost you about 3% to take money from the bank ATM. The good news is that the ATM operates at the current official exchange rate, and since it’s a bank, its fees are regulated. Check with your home bank to find out which banking symbol to look for. In my case, my bank is a member of Interbank, so I use ATMs that display the Interbank symbol. I know the fees are fixed, fair, and the exchange rate is the best I can get.How to Find BanksBefore I travel, I use Google Maps to look at my destination city. I locate my hotel, and then I use Google’s “Bank” filter to locate and make a list of all banks close to my hotel. On the day I arrive, I ask the desk clerk where the nearest bank is. If it matches one my list, we’re off to the bank!Other ConsiderationsI have found that no matter where I travel, I can always buy a taxi ride from the airport to my hotel with dollars. So I carry a minimal amount of dollars. (I’ll need a few dollars when we get back to the States to pay for taxis and other transportation).
Business Loan and Commercial Mortgage Challenges – Business Financing and Working Capital Solutions
It is not unusual to find that business lenders and business loan brokers are not as forward-looking about commercial mortgage difficulties as most borrowers would expect, and I have published another article about commercial lenders to bypass. The focus here is on some of the typical commercial loan difficulties often overlooked by commercial lenders and borrowers.Unexpected business financing possibilities can result in severe complications with a business loan, and business borrowers should be prepared for these circumstances. There are many potential commercial mortgage loan obstacles to be evaded with prudent working capital management strategies. Business financing problems with a typical commercial loan are more numerous and serious than most business borrowers would think.A few of these business financing problems will be unavoidable, but in most cases these commercial loan challenges can be met successfully. Business borrowers and their advisors will be better prepared to take appropriate and timely corrective working capital management action by properly anticipating these recurring commercial mortgage difficulties.Avoidable Business Loan and Commercial Mortgage Scenario Number 1: Sourcing/seasoning assets and seasoning of ownershipThis particular commercial loan problem will not be relevant to all business borrowers. However, if it is relevant, commercial borrowers should seek out a lender without sourcing and seasoning requirements or limitations.Many commercial lenders will request business borrowers to document the source of the down payment (sourcing). Commercial lenders sometimes require that funds for a commercial mortgage down payment be verified, often for a period of up to 12 months (seasoning). If a lender imposes a minimum time a commercial property must be owned in order to refinance, this indicates seasoning of ownership.Avoidable Business Loan and Commercial Mortgage Scenario Number 2: A borrower wants to use subordinated debt (a seller second or other secondary financing) in order to acquire a commercial property with a smaller down paymentCommercial mortgage lenders will often not permit subordinated debt. With a business loan from more flexible lenders, a business borrower will not encounter restrictions on the use of subordinate financing and will decrease the down payment required.Avoidable Business Loan and Commercial Mortgage Scenario Number 3: A business loan situation that requires long-term business financingHow long is a long-term commercial loan? Business lenders often consider three years as the maximum period before a balloon payment will be due for a commercial mortgage.If that sounds like short-term business financing instead of long-term, there are business lenders that can arrange 30-year commercial mortgage loans. Longer-term business financing will often be the critical difference that facilitates a successful business investment because new business financing will not be required for many years and commercial loan payments will also be reduced.Avoidable Business Loan and Commercial Mortgage Scenario Number 4: Business loan recall provisions Commercial loan recall covenants mean that the business lender can force the borrower to repay early by calling the loan before it would normally expire. This potential concern is not applicable to all borrowers since some business financing agreements will not allow a loan recall possibility.Many traditional commercial lenders routinely place recall clauses in their commercial loan conditions. The terms which can cause a recall will vary but will commonly include periodic lender review of financials and credit history. Under these circumstances if prescribed levels of income and credit standards do not occur, then the lender will typically notify the commercial borrower that they must pay off the loan within a 30-90 day period.Business Financing Recall Contingency Plans: With a commercial loan recall, borrowers will need to refinance with a lender quickly. Prudent borrowers will exclude lenders that require recall agreements when evaluating business loan refinancing options.To avoid a potentially disastrous recall scenario for a commercial mortgage business loan, commercial borrowers would be wise to consider only commercial loans which do not have recall terms. For commercial borrowers who have recall provisions in their business financing agreement, it will be equally wise to consider refinancing their business loan before a recall occurs so that refinancing is accomplished according to the commercial borrower’s timetable.Copyright 2005-2007 AEX Commercial Financing Group, LLC. All Rights Reserved.